Communication Quote by Roger Lewis
“It varies by community. At (one local community) we've never offered them. But at most communities, we offer 2 or 3 percent off base price.”
About This Quote
Discount policies differ by community; some offer none, others a small percentage off base price.
In simple terms: Community discount varies.
Consider local norms before setting discounts.
Themes
Mood
Type
When to use this quote
- retail pricing
- service industries
- non‑profits
- local government
- marketing strategy
Key Concepts
Questions to Reflect On
- How do discounts affect customer loyalty?
- When is a discount strategically beneficial?
Discounts may reduce perceived value or profit margins.