Audience Quote by Robert Warshow
“Nobody seriously questions the principle that it is the function of mass culture to maintain public morale, and certainly nobody in the mass audience objects to having his morale maintained.”
About This Quote
Source Book: Show Business: The Making and Meaning of Movies, 1968
Mass culture serves to keep public spirits high, and audiences accept this role without protest.
In simple terms: Popular media boosts morale and people accept it.
Recognize how media shapes your mood.
Themes
Mood
Type
When to use this quote
- advertising
- news consumption
- entertainment events
- political rallies
Key Concepts
Questions to Reflect On
- Do you question the messages you receive?
- How does morale maintenance affect your choices?
It can also suppress critical thinking and dissent.