Being real Quote by Richard Masur
“For example, the first time McDonald's put a deaf person in a commercial they saw a jump in sales. I think that happens with other kinds of disabilities and products and that is something that is being realized more and more.”
About This Quote
Source Interview: Discussing Representation, 2020
Including disabled individuals in advertising can boost sales, showing that representation matters to consumers.
In simple terms: Representation can increase sales
Promote inclusive marketing
Themes
Mood
Type
When to use this quote
- advertising campaigns
- product launches
- media planning
Key Concepts
Questions to Reflect On
- How can brands ensure authentic representation?
- What risks exist in tokenism?
Not all audiences respond the same way