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Being real Quote by Richard Masur

“For example, the first time McDonald's put a deaf person in a commercial they saw a jump in sales. I think that happens with other kinds of disabilities and products and that is something that is being realized more and more.” quote by Richard Masur
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“For example, the first time McDonald's put a deaf person in a commercial they saw a jump in sales. I think that happens with other kinds of disabilities and products and that is something that is being realized more and more.”

Richard Masur

About This Quote

Source Interview: Discussing Representation, 2020

Including disabled individuals in advertising can boost sales, showing that representation matters to consumers.

In simple terms: Representation can increase sales

Key Takeaway

Promote inclusive marketing

Themes

marketing diversity representation

Mood

thoughtful analytical

Type

observational insightful

When to use this quote

  • advertising campaigns
  • product launches
  • media planning

Key Concepts

Consumer behavior social impact

Questions to Reflect On

  • How can brands ensure authentic representation?
  • What risks exist in tokenism?
A Different Perspective

Not all audiences respond the same way

2.6 out of 5 (3 ratings)

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