Competing Quote by Jessica Long
“When I first began competing, brands were quite hesitant to feature disabled athletes in advertisements, perhaps due to a fear of offending consumers.”
About This Quote
Source Interview: Sports Magazine, 2020
Early in her career, brands hesitated to feature disabled athletes due to fear of consumer backlash, reflecting societal bias.
In simple terms: Brands avoided disabled athletes fearing consumer offense.
Key Takeaway
Advocate for inclusive representation in advertising.
Themes
inclusion
disability rights
advertising
representation
bias
Mood
inspirational
hopeful
Type
advocacy
educational
When to use this quote
- brand campaigns
- media planning
- sports sponsorships
- public awareness initiatives
Key Concepts
Social perception
marketing strategy
equity
Questions to Reflect On
- How can brands authentically showcase disabled athletes?
- What strategies overcome consumer bias?
A Different Perspective
Changing consumer attitudes may be slow and require sustained effort.
