Business Quote by Richard Branson
“We don't actually plan to launch new businesses over the next few years, but we are planning to take the ones we have into new territories.”
About This Quote
Source Interview: Virgin Group Strategy, 2023
Expand existing ventures into new markets rather than creating brand‑new businesses.
In simple terms: Grow current businesses into new territories.
Key Takeaway
Leverage existing strengths for expansion.
Themes
business growth
expansion
strategy
Mood
strategic
pragmatic
Type
business
growth
When to use this quote
- product launch
- regional expansion
- partnerships
Key Concepts
market penetration
resource allocation
Questions to Reflect On
- Which markets align with your brand?
- How will you adapt offerings locally?
A Different Perspective
New markets may require different capabilities.
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