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Better Quote by Raymond Loewy

“Between two products equal in price, function and quality, the better looking will outsell the other.” quote by Raymond Loewy
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“Between two products equal in price, function and quality, the better looking will outsell the other.”

Raymond Loewy

About This Quote

Source Design Lecture: Industrial Design Principles, 1955

When products are identical in price, function, and quality, the one with better aesthetics will sell more.

In simple terms: Looks can decide sales when everything else is equal.

Key Takeaway

Prioritize design appeal.

Themes

marketing design psychology consumer behavior

Mood

analytical pragmatic

Type

business design

When to use this quote

  • product launch
  • retail display
  • advertising campaigns

Key Concepts

aesthetic differentiation visual branding

Questions to Reflect On

  • How much does visual appeal influence purchase decisions?
  • Can design alone sustain brand loyalty?
A Different Perspective

Aesthetics may not overcome poor functionality.

3.8 out of 5 (7 ratings)

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