Better Quote by Raymond Loewy
“Between two products equal in price, function and quality, the better looking will outsell the other.”
About This Quote
Source Design Lecture: Industrial Design Principles, 1955
When products are identical in price, function, and quality, the one with better aesthetics will sell more.
In simple terms: Looks can decide sales when everything else is equal.
Prioritize design appeal.
Themes
Mood
Type
When to use this quote
- product launch
- retail display
- advertising campaigns
Key Concepts
Questions to Reflect On
- How much does visual appeal influence purchase decisions?
- Can design alone sustain brand loyalty?
Aesthetics may not overcome poor functionality.