Advantage Quote by Ludwig von Mises
“The tricks and artifices of advertising are available to the seller of the better product no less than to the seller of the poorer product. But only the former enjoys the advantage derived from the better quality of his product.”
About This Quote
Source Book: Human Action, Ludwig von Mises, 1949
Advertising techniques can be used by any seller, but superior products gain extra advantage from quality.
In simple terms: All sellers can advertise; better products get extra benefit.
Key Takeaway
Leverage product quality alongside marketing.
Themes
marketing
quality
competition
ethics
Mood
analytical
critical
Type
economic
philosophical
When to use this quote
- product launch
- price wars
- brand positioning
- consumer education
Key Concepts
economic theory
consumer perception
Questions to Reflect On
- How can a superior product fail despite good advertising?
- What ethical limits exist for advertising?
A Different Perspective
Higher quality alone may not guarantee market success without effective distribution.
![“Next came the Patent laws. These began in England in 1624; and, in this country, with the adoption of our constitution. Before then [these?], any man might instantly use what another had invented; so that the inventor had no special advantage from his own invention. The patent system changed this…” quote by Abraham Lincoln](https://sms4smile.com/quotes/img-quotes/449/abraham-lincoln-88_adoption_next-came-the-patent-laws-these-began-in_1828.jpg)
