““Seminars allow you to deliver your stadium pitch to multiple people at one time. The purpose is to create more buyers, but the deciding factor as to if your seminar will swim or tank is your title and pitch. Seminars are over 500% more successful when you use market data over product data. Market data is factual information that can be found by anyone doing research. Product data is information developed by your company or yourself to sell your product. Prospects are only interested in product data when they are looking to purchase your type of product at that moment. Everyone is interested in market data if you could show them how they can benefit from the information.””
