Direct Mail Quote by Rashaun Page
““Follow up your mail campaign with a postcard using EDDM (every door direct mail), it increases your return by above 45%.””
About This Quote
Source Marketing Guide: Direct Mail Strategies, 2022
Combining postcard follow‑ups with door‑to‑door mail boosts response rates significantly.
In simple terms: Postcards after mail increase returns.
Key Takeaway
Add postcards to mail campaigns for higher ROI.
Themes
marketing
direct mail
ROI
Mood
practical
analytical
Type
instructional
business
When to use this quote
- small business promotions
- non‑profit fundraising
- event invitations
Key Concepts
EDDM
postcard follow‑up
response rate
Questions to Reflect On
- Which audiences respond best to postcards?
- How can you measure the 45% increase?
A Different Perspective
Effectiveness may vary by audience demographics.
