Expectations Quote by Radhika Apte

A brand is a promise. A good brand is a promise kept.

— Muhtar Kent

A brand is the promise of an experience.

— Alexander Isley

I define a brand as a promise for the future based on past performance.

— Anonymous

Making promises and keeping them is a great way to build a brand.

— Seth Godin

A brand is a storehouse of trust that matters more and more as choices multiply. People want to simplify their lives.

— Niall FitzGerald

A brand should strive to own a word in the mind of the consumer.

— Al Ries

When you look at a strong brand, you see a promise.

— Jim Mullen

The best brands never start out with the intent of building a great brand. They focus on building a great – and profitable –…

— Scott Bedbury

It's important to keep up the idea of the brand, even beyond sales.

— Ines de La Fressange

A brand today is much more than status. Consumers have to be able to trust it.

— Kenneth Cole

Your personal brand is a promise to your clients... a promise of quality, consistency, competency, and reliability.

— Jason Hartman

Figure out how to build a brand and stick by it so people know what to expect.

— Neil Armstrong