Business Quote by Phil Harkins
““Discovering that difference all came down to a simple but powerful idea. Liniger knew that RE/MAX was not in the real estate business; it was in the real estate agent business. Its true customer was not the home buyer in the real estate market, but the real estate agent meeting the needs of that home buyer.””
About This Quote
Source Interview: Business Insights Podcast, 2021
Success lies in serving the true customer—agents—rather than the end buyer, shifting focus to the service provider.
In simple terms: Serve the agents, not just buyers.
Key Takeaway
Prioritize the real estate agent.
Themes
business strategy
customer focus
service design
Mood
analytical
strategic
Type
business
motivational
When to use this quote
- real estate training
- marketing campaigns
- product development
Key Concepts
value proposition
market segmentation
business model innovation
Questions to Reflect On
- Who truly drives your business success?
- What other hidden customers exist?
A Different Perspective
Neglecting end buyers can limit market insight.
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