Able Quote by Peter M. Lenkov
“That's a big battle to win, to be able to do a main title sequence and a theme song these days. That's not something network television does anymore.”
About This Quote
Source Interview: The Hollywood Reporter, 2023
Creating a main title and theme song is now rare on network TV, reflecting changing production priorities.
In simple terms: Main titles and themes are scarce on modern network TV.
Accept that formats evolve; focus on storytelling.
Themes
Mood
Type
When to use this quote
- TV pilots
- network budgeting
- branding strategies
Key Concepts
Questions to Reflect On
- How can shows convey identity without costly sequences?
- What alternatives exist for memorable branding?
Network TV still values strong branding, but budgets limit elaborate sequences.