Business Quote by Paul Hawken
“The promise of business is to increase the general well-being of humankind through service, a creative invention and ethical philosophy.”
About This Quote
Source Book: Natural Capitalism, Paul Hawken, 1999
Business should aim to improve humanity’s well‑being through service, creativity, and ethical philosophy.
In simple terms: Business can serve humanity ethically.
Align profit with purpose.
Themes
Mood
Type
When to use this quote
- product design
- community projects
- ethical branding
- social impact investing
Key Concepts
Questions to Reflect On
- How can companies measure ethical impact?
- What trade‑offs arise between profit and purpose?
Balancing profit and ethics is often difficult in competitive markets.