Business Quote by Om Malik
“When I look at Kickstarter, I see small businesses that have been funded by their customers. I see the acceleration of this shift away from the industrial manufacturing ideology to more of a maker economy. And I also see an idea so powerful that the company name has become a verb.”
About This Quote
Source Speech: Interview with Om Malik, 2014
Crowdfunding lets customers directly fund small businesses, shifting power from manufacturers to makers and turning the brand name into a verb.
In simple terms: Customers fund small businesses, changing manufacturing to a maker economy.
Support creators directly.
Themes
Mood
Type
When to use this quote
- startup funding
- product development
- community building
- marketing strategy
Key Concepts
Questions to Reflect On
- How can creators sustain momentum after initial funding?
- What risks do backers face?
Relies on consumer interest, which can be volatile.