Capacity Quote by Nora Ephron
“It's always a shock to the people who run studios when a movie that is for women is a hit. They have an infinite capacity to be shocked.”
About This Quote
Studio executives are surprised when a women‑focused film succeeds, revealing gender bias in expectations.
In simple terms: Women’s movies often surprise male studio heads.
Challenge assumptions about audience demographics.
Themes
Mood
Type
When to use this quote
- movie releases
- marketing meetings
- budget planning
Key Concepts
Questions to Reflect On
- Why do executives assume women’s films won’t be profitable?
- How can data shift these perceptions?
Success may be dismissed as niche.