Attitude Quote by Noam Chomsky
“The process of shaping opinion, attitudes, and perceptions was termed the 'engineering of consent' by one of the founders of the modern public relations industry, Edward Bernays.”
About This Quote
Source Book: Propaganda, 1928 by Edward Bernays
Shaping public opinion deliberately is called "engineering of consent," a core PR technique.
In simple terms: Deliberate opinion shaping is engineering consent.
Key Takeaway
Be aware of how opinions are engineered.
Themes
public relations
media influence
consent engineering
Mood
critical
inquisitive
Type
educational
philosophical
When to use this quote
- advertising campaigns
- political messaging
- media literacy workshops
- consumer behavior studies
Key Concepts
propaganda
psychological persuasion
mass communication
Questions to Reflect On
- How do we identify engineered consent?
- What safeguards protect against manipulative PR?
A Different Perspective
Ethical concerns arise when manipulation is hidden.
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