Academic Quote by Noam Chomsky
![“Bear in mind that we [ with Edward Herman] did not devise the terms "manufacture of consent" and "engineering of consent." We borrowed them from leading figures in the media, public relations industry, and academic scholarship.” quote by Noam Chomsky](https://sms4smile.com/quotes/img-quotes/250/noam-chomsky-42_academic_bear-in-mind-that-we-with-edward-herman_1566746.jpg)
“Bear in mind that we [ with Edward Herman] did not devise the terms "manufacture of consent" and "engineering of consent." We borrowed them from leading figures in the media, public relations industry, and academic scholarship.”
About This Quote
Source Book: Manufacturing Consent by Edward S. Herman and Noam Chomsky, 1988
The phrase “manufacture of consent” originated elsewhere; Chomsky and Herman adopted it to critique media manipulation.
In simple terms: They borrowed the term to describe how media shapes public agreement.
Key Takeaway
Recognize borrowed concepts and trace origins.
Themes
media criticism
political theory
language
origin
authorship
Mood
critical
analytical
Type
academic
critical
When to use this quote
- media analysis
- academic research
- public discourse
- political campaigns
Key Concepts
propaganda
public opinion
critical theory
Questions to Reflect On
- Who originally coined these terms?
- How does borrowing language affect credibility?
A Different Perspective
The terms may be misattributed, leading to confusion about responsibility.
![“As we [with Edward Herman] discuss there [in Manufacturing Consent] and elsewhere, recognition of the importance of "manufacturing consent" has become an ever more central theme in the more free societies.” quote by Noam Chomsky](https://sms4smile.com/quotes/img-quotes/00d/noam-chomsky-42_consent_as-we-with-edward-herman-discuss-there-i_762764.jpg)
![“The book [Manufacturing Consent] itself is then devoted to a series of case studies, selected, we hope [with Edward Herman], to offer a fair and in fact rather severe test of those conclusions.” quote by Noam Chomsky](https://sms4smile.com/quotes/img-quotes/01c/noam-chomsky-42_book_the-book-manufacturing-consent-itself-is_1031361.jpg)
![“Of course, we [ with Edward Herman] have a purpose: namely, to encourage readers to undertake what might be called "a course in intellectual self-defense," and to suggest ways to proceed; in other words, to help people undermine the dedicated efforts to "manufacture consent" and to turn them into…” quote by Noam Chomsky](https://sms4smile.com/quotes/img-quotes/fb3/noam-chomsky-42_agents_of-course-we-with-edward-herman-have-a-p_2562158.jpg)
![“I wrote an article about the marine landing [in Haiti] right away, but barely mentioned the oil, because my article would come out two months later and I assumed by then, "of course, everybody knows." Nobody knew. There was a news report in the Wall Street Journal, in the petroleum journals, and…” quote by Noam Chomsky](https://sms4smile.com/quotes/img-quotes/dc5/noam-chomsky-42_articles_i-wrote-an-article-about-the-marine-land_13341.jpg)
