Always Quote by Naomi Klein
“The customer is always right: 'It's my money. You have to listen to me'.”
About This Quote
Source Interview: Naomi Klein on Consumer Culture, 2010
The phrase “the customer is always right” masks power imbalances, emphasizing that consumers often lack real influence despite paying for goods and services.
In simple terms: Customers are said to have power, but they often don’t.
Key Takeaway
Question who truly decides in market transactions.
Themes
consumer rights
power dynamics
marketing
economics
Mood
skeptical
reflective
Type
business
sociological
When to use this quote
- customer service training
- consumer advocacy
- business ethics
Key Concepts
consumer sovereignty
service expectations
corporate accountability
Questions to Reflect On
- Who benefits most from the “customer is always right” mantra?
- How can consumers assert real influence?
A Different Perspective
The slogan can be used to deflect responsibility from businesses.
