"American advertisers rely on 'essentially illogical' approaches to……" — Michael Schudson
"American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets."
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Michael Schudson
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15 Quotes by Michael Schudson
Michael Schudson has 15 quotes on this site.
A few more worth reading:
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Sales may lead to advertising as much as advertising leads to sales.
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Buy me and you will overcome the anxieties I have just reminded you of
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If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the…
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Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark…
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Objectivity, in this sense, means that a person's statements about the world can be trusted if they are submitted to…
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If advertising is not an official or state art, it is nonetheless clearly art.
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Advertising generally works to reinforce consumer trends rather than to initiate them.
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It is very likely that many firms spend more on advertising than, for their own best interests, they should.
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Most criticism of advertising is written in ignorance of what actually happens inside these agencies.
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Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.
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It should be apparent that the belief in objectivity in journalism, as in other professions, is not just a claim…
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The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.
See all 15 quotes by Michael Schudson »
More Advertiser Quotes
This quote is filed under Advertiser Quotes,
one of 69 quotes in that category. Here are a few more:
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Christ would be a national advertiser today, I am sure, as He was a great advertiser in His own day.…
— Bruce Barton
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I'm skeptical of any mission that has advertisers at its centerpiece.
— Jeff Bezos
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In day-to-day commerce, television is not so much interested in the business of communications as in the business of delivering…
— Les Brown
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As you know, in the past several years, month after month, radio has increased its revenues - some of it…
— Casey Kasem
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If you don't make a conscious choice... someone else will decide for you. It may be your boss, a family…
— Steve Pavlina
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What the advertiser needs to know is not what is right about the product but what is wrong about the…
— Neil Postman
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Despite being able to demonstrate a very large audience, major advertisers at first wouldn't touch Limbaugh.
— Paul Weyrich
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One thing that hasn’t changed, though, is that we still have to hear the new ad 2 or 3 times before…
— Roy H. Williams
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The American advertiser has made the superior American magazine of today possible.
— Edward Bok
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The fact must never be forgotten that no magazine publisher in the United States could give what it is giving…
— Edward Bok
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The relationship between the media owner, their relationship isn't strictly with people and audiences. It's also with advertisers, and that's…
— Robert Waterman McChesney
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The genius of the economic machine is in its ability to convert these indulgences into profitability. It converts desire into…
— Todd Gitlin
See all 69 Advertiser Quotes »