"Advertising is much less powerful than advertisers and……" — Michael Schudson
"Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness."
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Michael Schudson
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15 Quotes by Michael Schudson
Michael Schudson has 15 quotes on this site.
A few more worth reading:
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Sales may lead to advertising as much as advertising leads to sales.
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Buy me and you will overcome the anxieties I have just reminded you of
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If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the…
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Objectivity, in this sense, means that a person's statements about the world can be trusted if they are submitted to…
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If advertising is not an official or state art, it is nonetheless clearly art.
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Advertising generally works to reinforce consumer trends rather than to initiate them.
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It is very likely that many firms spend more on advertising than, for their own best interests, they should.
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Most criticism of advertising is written in ignorance of what actually happens inside these agencies.
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Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.
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It should be apparent that the belief in objectivity in journalism, as in other professions, is not just a claim…
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The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.
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Chances are that neither the client nor the agency will ever know very much about what role the ad has…
See all 15 quotes by Michael Schudson »
More Advertisers Quotes
This quote is filed under Advertisers Quotes,
one of 79 quotes in that category. Here are a few more:
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I'm skeptical of any mission that has advertisers at its centerpiece.
— Jeff Bezos
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In day-to-day commerce, television is not so much interested in the business of communications as in the business of delivering…
— Les Brown
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To advertisers: "Do not compete with your agency in the creative area. Why keep a dog and bark yourself?"
— David Ogilvy
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Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.
— Erik Qualman
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Growing up female in America. What a liability! You grew up with your ears full of cosmetic ads, love songs,…
— Erica Jong
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It's not the networks, it's the advertisers who want to appeal to the young males who go to the movies…
— Sharon Gless
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The next time you see John Stossel or Glenn Beck or Rush Limbaugh or Sean Hannity - these Flat Earthers,…
— Robert F. Kennedy, Jr.
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The program is only the excuse to get you to watch the advertising. Without the ads there would be no…
— Jerry Mander
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As you know, in the past several years, month after month, radio has increased its revenues - some of it…
— Casey Kasem
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Everything is happening faster on the Internet, so advertisers have to be able to respond quickly. If there is a…
— Unknown Author
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What editors are obliged to appear to say that men want from women is actually what their advertisers want from…
— Naomi Wolf
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Advertisers, not governments, are the primary censors of media content in the United States today.
— Unknown Author
See all 79 Advertisers Quotes »