Michael Schudson Quotes
16 quotes
in 248 categories
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Sales may lead to advertising as much as advertising leads to sales.
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Buy me and you will overcome the anxieties I have just reminded you of
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If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part…
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Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are…
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Objectivity, in this sense, means that a person's statements about the world can be trusted if they are submitted to established rules deemed legitimate by…
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If advertising is not an official or state art, it is nonetheless clearly art.
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Advertising generally works to reinforce consumer trends rather than to initiate them.
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It is very likely that many firms spend more on advertising than, for their own best interests, they should.
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Most criticism of advertising is written in ignorance of what actually happens inside these agencies.
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Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.
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It should be apparent that the belief in objectivity in journalism, as in other professions, is not just a claim about what kind of knowledge…
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The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.
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Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits…
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American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.
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The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the…
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