Michael Schudson Quotes

16 quotes in 248 categories

• Sales may lead to advertising as much as advertising leads to sales.
• Buy me and you will overcome the anxieties I have just reminded you of
• If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part…
• Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are…
• Objectivity, in this sense, means that a person's statements about the world can be trusted if they are submitted to established rules deemed legitimate by…
• If advertising is not an official or state art, it is nonetheless clearly art.
• Advertising generally works to reinforce consumer trends rather than to initiate them.
• It is very likely that many firms spend more on advertising than, for their own best interests, they should.
• Most criticism of advertising is written in ignorance of what actually happens inside these agencies.
• Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.
• It should be apparent that the belief in objectivity in journalism, as in other professions, is not just a claim about what kind of knowledge…
• The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.
• Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits…
• American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.
• The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the…

Browse Michael Schudson Quotes by Category