"Advertising generally works to reinforce consumer trends rather……" — Michael Schudson
"Advertising generally works to reinforce consumer trends rather than to initiate them."
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Michael Schudson
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15 Quotes by Michael Schudson
Michael Schudson has 15 quotes on this site.
A few more worth reading:
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Sales may lead to advertising as much as advertising leads to sales.
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Buy me and you will overcome the anxieties I have just reminded you of
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If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the…
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Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark…
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Objectivity, in this sense, means that a person's statements about the world can be trusted if they are submitted to…
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If advertising is not an official or state art, it is nonetheless clearly art.
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It is very likely that many firms spend more on advertising than, for their own best interests, they should.
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Most criticism of advertising is written in ignorance of what actually happens inside these agencies.
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Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.
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It should be apparent that the belief in objectivity in journalism, as in other professions, is not just a claim…
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The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.
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Chances are that neither the client nor the agency will ever know very much about what role the ad has…
See all 15 quotes by Michael Schudson »