"Successful companies in social media function more like……" — Erik Qualman
"Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers."
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Erik Qualman
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29 Quotes by Erik Qualman
Erik Qualman has 29 quotes on this site.
A few more worth reading:
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Pushing a company agenda on social media is like throwing water balloons at a porcupine.
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We don't have a choice on whether we DO social media, the question is how well we do it.
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The beauty of social media is that it will point out your company's flaws; the key questions is how quickly…
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Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business…
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To effectively leverage the social graph, every company needs to understand that they need to make their information easily transferable.
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Integrity is what you do behind closed doors or when you think nobody is watching. Integrity is the true essence…
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Assume whatever you do, both offline and online, will be seen by your mother, dad, boss, coach, boyfriend, teacher… the…
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Privacy is dead. Reputations are dying.
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Increasingly, consumers don't search for products and services. Rather, services come to their attention via social media.
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The ROI of social media is that your business will still exist in 5 years.
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You're talking about a younger generation, Generation Y, whose interpersonal communication skills are different from Generation X. The younger generation…
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As social media is less about technology and more about relationship building, we are starting to see more women have…
See all 29 quotes by Erik Qualman »
More Advertisers Quotes
This quote is filed under Advertisers Quotes,
one of 79 quotes in that category. Here are a few more:
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I'm skeptical of any mission that has advertisers at its centerpiece.
— Jeff Bezos
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In day-to-day commerce, television is not so much interested in the business of communications as in the business of delivering…
— Les Brown
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To advertisers: "Do not compete with your agency in the creative area. Why keep a dog and bark yourself?"
— David Ogilvy
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Growing up female in America. What a liability! You grew up with your ears full of cosmetic ads, love songs,…
— Erica Jong
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It's not the networks, it's the advertisers who want to appeal to the young males who go to the movies…
— Sharon Gless
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The next time you see John Stossel or Glenn Beck or Rush Limbaugh or Sean Hannity - these Flat Earthers,…
— Robert F. Kennedy, Jr.
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The program is only the excuse to get you to watch the advertising. Without the ads there would be no…
— Jerry Mander
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As you know, in the past several years, month after month, radio has increased its revenues - some of it…
— Casey Kasem
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Everything is happening faster on the Internet, so advertisers have to be able to respond quickly. If there is a…
— Unknown Author
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What editors are obliged to appear to say that men want from women is actually what their advertisers want from…
— Naomi Wolf
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Advertisers, not governments, are the primary censors of media content in the United States today.
— Unknown Author
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Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark…
— Michael Schudson
See all 79 Advertisers Quotes »