"Why are we trying to measure social media……" — Erik Qualman
"Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics."
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Erik Qualman
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29 Quotes by Erik Qualman
Erik Qualman has 29 quotes on this site.
A few more worth reading:
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Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.
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Pushing a company agenda on social media is like throwing water balloons at a porcupine.
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We don't have a choice on whether we DO social media, the question is how well we do it.
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The beauty of social media is that it will point out your company's flaws; the key questions is how quickly…
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To effectively leverage the social graph, every company needs to understand that they need to make their information easily transferable.
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Integrity is what you do behind closed doors or when you think nobody is watching. Integrity is the true essence…
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Assume whatever you do, both offline and online, will be seen by your mother, dad, boss, coach, boyfriend, teacher… the…
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Privacy is dead. Reputations are dying.
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Increasingly, consumers don't search for products and services. Rather, services come to their attention via social media.
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The ROI of social media is that your business will still exist in 5 years.
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You're talking about a younger generation, Generation Y, whose interpersonal communication skills are different from Generation X. The younger generation…
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As social media is less about technology and more about relationship building, we are starting to see more women have…
See all 29 quotes by Erik Qualman »
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