Erik Qualman Quotes

29 quotes in 460 categories

• Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.
• Pushing a company agenda on social media is like throwing water balloons at a porcupine.
• We don't have a choice on whether we DO social media, the question is how well we do it.
• The beauty of social media is that it will point out your company's flaws; the key questions is how quickly you address these flaws.
• Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension…
• To effectively leverage the social graph, every company needs to understand that they need to make their information easily transferable.
• Integrity is what you do behind closed doors or when you think nobody is watching. Integrity is the true essence of who you are, your…
• Assume whatever you do, both offline and online, will be seen by your mother, dad, boss, coach, boyfriend, teacher… the world.
• Privacy is dead. Reputations are dying.
• Increasingly, consumers don't search for products and services. Rather, services come to their attention via social media.
• The ROI of social media is that your business will still exist in 5 years.
• You're talking about a younger generation, Generation Y, whose interpersonal communication skills are different from Generation X. The younger generation is more comfortable saying something…
• As social media is less about technology and more about relationship building, we are starting to see more women have a heavy influence if not…
• At a minimum the majority of search dollars will flow to a social media model because people care most about what their peers think and…
• With the advent of radical and accessible technology, each one of us, for the first time in history, is creating an influential mark forever -…
• Consumers are taking ownership of brands, and their referral power is priceless.
• Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.
• The power of social media is it forces necessary change.
• The easier things are to buy, the more we consume.
• That's the power behind a tool like Facebook Connect. It is making a Web without walls. Facebook allows you to go to other sites to…

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