Brain Quote by Michael Moss
“Some of the largest companies are now using brain scans to study how we react neurologically to certain foods, especially to sugar. They've discovered that the brain lights up for sugar the same way it does for cocaine...”
About This Quote
Source Article: The New York Times, “The Sweet Spot”, 2015
Food companies exploit brain chemistry, equating sugar with addictive substances.
In simple terms: Sugar triggers brain reward similar to drugs.
Be mindful of sugar’s impact.
Themes
Mood
Type
When to use this quote
- diet planning
- policy advocacy
- education campaigns
Key Concepts
Questions to Reflect On
- How does knowing this affect your food choices?
- What policies could limit sugar marketing?
Changing habits is difficult despite knowledge.