Attitude Quote by Michael J. Silverstein

Always welcome your customer's scorn. This rule says read the complaint letters. Categorize them. Decide how you are going to wipe them out.

— Michael J. Silverstein

Get out of the office. Roam the frontline. Be observant. Hold your people accountable for creating the new narrative, a new story, in which…

— Michael J. Silverstein

The most effective CEOs have a primary source for tracking their markets. They meet with their teams frequently enough to keep innovation flowing, to…

— Michael J. Silverstein

Take an expansive view of the consumers needs and expand beyond your current boundaries.

— Michael J. Silverstein

The starting point is to create a qualitative understanding of market drivers. You need to get into the head of the consumer and be…

— Michael J. Silverstein

Our most exciting discoveries come from studying anomalies. The once-in-1000 occurrence is worth getting detail on.

— Michael J. Silverstein

Better ramp up your virtual relationships. Companies think omni channel is the correct answer. This is not enough. The information explosion for consumers makes…

— Michael J. Silverstein

The top 25 at every company really set the tone. Everyone watches them. They need to be present and focused. No slackers at the…

— Michael J. Silverstein

Own one idea. Complete it. Map the current model of purchase and usage. Change how it is done so at least some part of…

— Michael J. Silverstein

Don't ask your customers what they want. This rule is based on the view that they probably don't know. You have to fully understand…

— Michael J. Silverstein

A curious mind armed with skill, experience, knowledge, and patterns can give birth to big brand revolution.

— Michael J. Silverstein

You need to have sufficient resources against your priorities. Your eyes have to be open every day.

— Michael J. Silverstein