Grandfather Quote by Michael Bungay Stanier
““Ron Popeil is the grandfather of them all, and his stock phrase was “But wait, there’s more…””
About This Quote
Source Book: The Coaching Habit, 2019
Ron Popeil’s marketing style epitomized upselling, adding extra offers to entice buyers.
In simple terms: Popeil popularized “But wait, there’s more”.
Key Takeaway
Recognize upsell tactics.
Themes
marketing
sales
humor
Mood
cautionary
humorous
Type
observational
cultural
When to use this quote
- retail
- online sales
- product demos
- pitch meetings
Key Concepts
Consumer psychology
advertising strategies
Questions to Reflect On
- When have you resisted an upsell?
- What makes “more” persuasive?
A Different Perspective
Can feel manipulative;
