Between Quote by Marvin Ammori
“Google pays advertisers based not just on payment per click but also by number of clicks. The interplay between the two sets the prices, so a government-regulated price for 'equal access' might be difficult to set.”
About This Quote
Source Article: Advertising Economics, 2023
Pricing in online ads depends on both click volume and per‑click cost, making regulated “equal access” pricing complex.
In simple terms: Ad prices mix clicks and cost per click, complicating regulation.
Key Takeaway
Consider both volume and value when setting ad prices.
Themes
economics
advertising
regulation
pricing
digital markets
Mood
analytical
critical
Type
policy
economic
When to use this quote
- online ad auctions
- government policy
- media budgeting
Key Concepts
click‑through rate
cost per click
price elasticity
market fairness
Questions to Reflect On
- How can fairness be ensured without harming market dynamics?
- What alternative models could replace click‑based pricing?
A Different Perspective
Regulation may stifle competition or limit access for smaller advertisers.
