Action Quote by Marshall McLuhan
“You see, Dad, Professor McLuhan says that the environment that man creates becomes his medium for defining his role in it. The invention of type created linear, or sequential thought, separating thought from action. Now, with TV and folk singing, thought and action are closer and social involvement is greater. We again live in a village. Get it?”
About This Quote
Source Book: Understanding Media, 1964
Technology shapes thought; type fosters linear thinking, while TV and folk media blend thought with action, reviving communal engagement.
In simple terms: Media influences cognition and community.
Key Takeaway
Recognize how media forms affect thinking and social bonds.
Themes
media influence
cognitive shift
community
technology
communication
Mood
reflective
insightful
Type
philosophical
observational
When to use this quote
- education
- marketing
- political campaigning
- community organizing
Key Concepts
media theory
cultural studies
social dynamics
Questions to Reflect On
- In what ways does modern media reshape personal identity?
- How can we balance linear and holistic thinking?
A Different Perspective
New media may also fragment attention despite fostering connection.
