Big business Quote by Richard Barbrook
““For some hippies, this vision could only be realised by rejecting scientific progress as a false God and returning to nature. Others, in contrast, believed that technological progress would inevitably turn their libertarian principles into social fact. Crucially, influenced by the theories of Marshall McLuhan, these technophiliacs thought that the convergence of media, computing and telecommunications would inevitably create the electronic agora - a virtual place where everyone would be able to express their opinions without fear of censorship. Despite being a middle-aged English professor, McLuhan preached the radical message that the power of big business and big government would be imminently overthrown by the intrinsically empowering effects of new technology on individuals.””
About This Quote
Source Book: The Virtual Revolution by Richard Barbrook, 1996
The quote contrasts hippie rejection of tech with technophiliac belief that media convergence creates a free digital public sphere, while warning that power structures may be challenged by technology.
In simple terms: Some reject tech, others think it will free people online, but both see a clash with authority.
Key Takeaway
Recognize how tech can empower individuals and challenge institutions.
Themes
technology
media
freedom
power
society
Mood
critical
optimistic
Type
analytical
philosophical
When to use this quote
- activist movements
- online forums
- policy debates
- media literacy
Key Concepts
McLuhan theory
electronic agora
libertarianism
Questions to Reflect On
- How does media shape your perception of authority?
- Can digital spaces truly be uncensored?
A Different Perspective
Technology alone cannot guarantee freedom without critical engagement.
![“We are now in the midst of our first television war ... the television environment [is] total and therefore invisible. Along with the computer, it has altered every phase of the American vision and identity. The television war has meant the end of the dichotomy between civilian and military. The…” quote by Herman Melville](https://sms4smile.com/quotes/img-quotes/229/herman-melville-162_accessories_we-are-now-in-the-midst-of-our-first-tel_387115.jpg)
