Commodity Quote by Marshall McLuhan
“Typography tended to alter language from a means of perception and exploration to a portable commodity.”
About This Quote
Source Book: Understanding Media by Marshall McLuhan, 1964
Typography transformed language from a tool for perception into a marketable commodity, altering how we process and value information.
In simple terms: Printing turned language into a product.
Key Takeaway
Recognize media’s influence.
Themes
media theory
language
commodification
Mood
analytical
critical
Type
philosophical
media studies
When to use this quote
- advertising
- digital publishing
- education
- social media
- branding
Key Concepts
semiotics
cultural studies
information theory
Questions to Reflect On
- How does commodified language affect critical thinking?
- Can we reclaim language for genuine expression?
A Different Perspective
Commercial focus can diminish depth of understanding.
