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Broken Quote by Mark Cuban

“Your customers can tell you the things that are broken and how they want to be made happy. Listen to them. Make them happy. But don't rely on them to create the future road map for your product or service. That's your job.” quote by Mark Cuban
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“Your customers can tell you the things that are broken and how they want to be made happy. Listen to them. Make them happy. But don't rely on them to create the future road map for your product or service. That's your job.”

Mark Cuban

About This Quote

Source Interview: Business Insider, 2015

Customers reveal current problems and desires, but strategic direction must be set by leaders.

In simple terms: Customers point out issues; leaders set roadmap.

Key Takeaway

Listen, then decide yourself.

Themes

customer insight leadership product strategy

Mood

pragmatic determined

Type

advisory strategic

When to use this quote

  • product development
  • service improvement
  • market research

Key Concepts

feedback loops vision setting

Questions to Reflect On

  • How do you balance feedback with vision?
  • When should you ignore customer suggestions?
A Different Perspective

Relying solely on customers can limit innovation.

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