Buying Quote by Marcel Wanders
“We are buying stuff we know we don't need, and that is a problem we should face in design. It starts with creating an object that transports through time a valuable idea: that it can live forever.”
About This Quote
Source Speech: Design Conference, 2021
Design should confront overconsumption by creating timeless objects that carry enduring ideas, challenging wasteful habits.
In simple terms: Make lasting designs to fight waste.
Create timeless, purposeful objects.
Themes
Mood
Type
When to use this quote
- product design
- marketing strategy
- urban planning
- education curricula
Key Concepts
Questions to Reflect On
- How can designers balance timelessness with commercial viability?
- What incentives encourage consumers to value longevity?
Timelessness may clash with market trends demanding novelty.