Concepts Quote by Marcel Wanders
“Food can be a material, and you can use it as a way to project concepts.”
About This Quote
Source Talk: Design Innovation Conference, 2018
He suggests food can serve as a medium to convey ideas and concepts.
In simple terms: Food can be used to express ideas.
Key Takeaway
Explore edible designs to communicate messages.
Themes
design
food
communication
creativity
Mood
creative
experimental
Type
artistic
innovative
When to use this quote
- restaurant menus
- marketing campaigns
- art installations
Key Concepts
experiential design
sensory branding
conceptual art
Questions to Reflect On
- How can you make edible ideas functional?
- What messages suit a food medium?
A Different Perspective
Food may be limited by practicality.
