Business Quote by Liz Mitchell
“The journey of making money in music has changed a great deal and is now based on merchandising and just being very smart in the business. Downloading from iTunes has become the way to purchase music and the price that you pay there for a song cannot compare to the days when people paid money for records.”
About This Quote
Music revenue shifted from record sales to digital downloads and smart business strategies, making merchandising and savvy entrepreneurship essential.
In simple terms: Music money now comes from downloads and smart business.
Adapt to digital platforms and focus on branding.
Themes
Mood
Type
When to use this quote
- artist management
- online sales
- marketing campaigns
Key Concepts
Questions to Reflect On
- How can you diversify income streams?
- What branding tactics can boost fan engagement?
Over‑reliance on one platform can be risky.