Being successful Quote by Kevin Lane Keller
“You don't spend ten years appealing to middle-aged women and then suddenly turn around and start trying to connect with 25-year-old women. You're almost certainly going to alienate the people who have an investment in your brand, and there's no guarantee you're going to be successful with the new group.”
About This Quote
Source Marketing Article
Brands must balance old and new audiences, avoiding alienation.
In simple terms: Balance brand demographics.
Key Takeaway
Strategically expand while honoring core base.
Themes
branding
audience
strategy
Mood
strategic
cautious
Type
being successful:0
brands:1
business:0
groups:0
guarantees:0
investment:0
middle:0
middle aged:0
old woman:0
people:0
successful:0
ten:0
ten years:0
trying:0
turns:0
years:0
aged women:0
spend years:0
25 year:0
connect 25:0
When to use this quote
- product launch
- customer retention
- market segmentation
Key Concepts
marketing
business development
Questions to Reflect On
- How can you integrate new demographics without alienating existing ones?
- What metrics indicate successful brand transition?
A Different Perspective
Risk of losing loyal customers.
