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Kevin Lane Keller

(1956) Business Theorist

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Kevin Lane Keller is a business theorist.

Quick Facts About Kevin Lane Keller

Born
June 23, 1956
Profession
Business Theorist

About Kevin Lane Keller

[Wikidata] American business theorist... | [Wikipedia] Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. He is best known for his work on brand management and for authoring Strategic Brand Management, a widely used textbook in the field. The book examines both the theoretical foundations an

Quotes by Kevin Lane Keller