KK
Kevin Lane Keller
(1956)
Business Theorist
1 quotes in 16 categories
Kevin Lane Keller is a business theorist, best known for Strategic brand management.
Quick Facts About Kevin Lane Keller
- Born
- June 23, 1956
- Profession
- Business Theorist
- Notable works
- Strategic brand management
About Kevin Lane Keller
Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. He is best known for his work on brand management and for authoring Strategic Brand Management, a widely used textbook in the field. The book examines both the theoretical foundations and practical applications of brand management, offering frameworks and guidelines for building, measuring, and managing brand equity.
Biography source: Wikipedia
Quotes by Kevin Lane Keller
View
