Brands Quote by Ken Kaess
“There is empirical evidence that leading brands that keep investing during recessions gain share.”
About This Quote
Investing in strong brands during economic downturns can increase market share.
In simple terms: Invest in brands during recessions to gain share.
Keep funding brand growth in downturns.
Themes
Mood
Type
When to use this quote
- business planning
- budget allocation
- brand management
Key Concepts
Questions to Reflect On
- How can firms balance investment with financial stability?
- What metrics indicate successful recessionary investment?
May strain cash flow and risk overextension.