Airlines Quote by Keith Belling
“We focused on getting popchips into the hands of tastemakers and influencers wherever they were, from the fashionistas at Mercedes Benz fashion week to the passengers on Virgin Airlines.”
About This Quote
Source Company: Marketing case study, Popchips launch, 2015
Targeting trendsetters and high‑visibility venues spreads brand awareness quickly among early adopters.
In simple terms: Use influencers to boost brand visibility.
Key Takeaway
Leverage tastemakers for rapid exposure.
Themes
marketing
influence
branding
Mood
enerusiastic
strategic
Type
promotional
business
When to use this quote
- product launch
- fashion events
- airline cabins
- social media campaigns
Key Concepts
consumer behavior
network effects
Questions to Reflect On
- How can you ensure influencer partnerships feel genuine?
- Which channels best match your target demographic?
A Different Perspective
Influencer reach may be limited if audience perceives inauthenticity.
![“Forgot About Dre (feat. Eminem) [Dr Dre] Ya'll know me still the same OG But I been low key Hated on by most these niggas With no cheese, no deals and no G's, no wheels and no keys No boats, no snowmobiles and no ski's Mad at me cause I can finally afford to provide my family with groceries Got a…” quote by COREY NIKKI MARIE WHITMORE](https://sms4smile.com/quotes/img-quotes/a51/corey-nikki-marie-whitmore-428_dr-dre-ft-emin3m_forgot-about-dre-feat-eminem-dr-dre-ya-l_1016309.jpg)
![“United [Airlines] sucks, man. I've got like a million miles and they never bump me to first class because they think I'm just a kid and give the seat to some schmoozy guy in a business suit.” quote by Shaun White](https://sms4smile.com/quotes/img-quotes/996/shaun-white-3625_airline_united-airlines-sucks-man-i-ve-got-like_118539.jpg)
