My focus has always been on connecting with consumers in a meaningful way. — Keith Belling Always Copy Share Image
I knew I shouldn't be eating fried chips, but I'm just not a fan of baked chips, as much as I tried… — Keith Belling Baked Copy Share Image
You can't rest on your laurels. You have to continue to innovate; you have to continue to be different. — Keith Belling Be different Copy Share Image
Like a lot of snackers, I recognized that snacking is an indulgence and is all about taste. — Keith Belling About Copy Share Image
We have a broad range of snackers - moms, kids and healthy active people. — Keith Belling Active Copy Share Image
We just wanted to do a chip that tasted great, but wasn't bad for you. — Keith Belling Bad Copy Share Image
Once consumers try popchips, most people really like it and become fans. — Keith Belling Become Copy Share Image
I'm a snacker, but also health-conscious. I thought there had to be an alternative to what was out there. But it had… — Keith Belling Also Copy Share Image
My passion for snacking and search for a great tasting, better-for-you snack sparked my interest in creating what has become popchips. — Keith Belling Become Copy Share Image
When I went to visit this rice cake plant, I hadn't realized how the rice cakes were made. As soon as I… — Keith Belling Baked Copy Share Image
You have to have a ton of passion for what you're doing because being an entrepreneur is probably twice as hard as… — Keith Belling Because Copy Share Image
We focused on getting popchips into the hands of tastemakers and influencers wherever they were, from the fashionistas at Mercedes Benz fashion… — Keith Belling Airlines Copy Share Image
We came out with a rice and a corn chip, then quickly decided we needed to focus on potato. It was just… — Keith Belling Came Copy Share Image
Potatoes are popped, with no oil, using the same technology used in the rice cake manufacturing business. It took a lot of… — Keith Belling Business Copy Share Image
The influencer strategy hasn't been built around celebrities. We're looking for influencers within every marketplace, who are the people who help influence… — Keith Belling Around Copy Share Image
Everyone on our team shares a couple passions - putting the fun back in snacking, an entrepreneurial spiriting, and the passion for… — Keith Belling Back Copy Share Image
There's a deli around the corner from my office where I'd get a bag of chips with my sandwich, and I was… — Keith Belling Around Copy Share Image
I'm definitely a serial entrepreneur and a serial snacker. And when it comes to snacks, I'm more of a salty snacker, though… — Keith Belling Been Copy Share Image
I was convinced you were not able to tell a consumer you can have a healthy fried chip or a good-tasting baked… — Keith Belling Able Copy Share Image
I love fried chips, but they weren't good for you, and I didn't like the healthy options like rice chips. — Keith Belling Chips Copy Share Image
We have 11 great potato flavors, and customers have been clamoring for tortilla. For over a year, we worked to develop the… — Keith Belling Been Copy Share Image
