Consumers Quote by Karsten Harries
“The Kitsch consumer wants to be enchanted.”
About This Quote
Source Essay: The Aesthetic of Consumer Culture by Karsten Harries, 2005
Consumers crave enchantment, seeking products that spark wonder beyond utility.
In simple terms: Consumers want wonder, not just function.
Key Takeaway
Create products that delight emotionally.
Themes
consumer culture
enchantment
design
Mood
playful
critical
Type
philosophical
marketing
When to use this quote
- marketing campaigns
- product design
- retail experience
Key Concepts
aesthetics
emotional branding
Questions to Reflect On
- How can enchantment be balanced with usefulness?
- What risks arise from over‑emphasizing magic?
A Different Perspective
May ignore practicality.
