Knows Quote by Joshua Schachter
“You have to solve a problem that people actually have. But it's not always a problem that they know they have, so that's tricky.”
About This Quote
Source Blog post: "Product Development", 2007
Solve real problems, even those users don’t recognize, requiring insight and research.
In simple terms: Create solutions for actual needs, known or unknown.
Key Takeaway
Identify hidden user problems before building.
Themes
innovation
user research
problem solving
Mood
analytical
strategic
Type
business
practical
When to use this quote
- startup product design
- software feature planning
Key Concepts
design thinking
latent needs
Questions to Reflect On
- How can you uncover problems users aren’t aware of?
- What methods reveal hidden pain points?
A Different Perspective
Misidentifying needs can waste resources.
