Firsts Quote by Joshua Schachter
“If you need scale in order to create value, it's hard to get scale, because there's little incentive for the first people to use the product.”
About This Quote
Source Article: Startup Scaling Challenges, Joshua Schachter, 2014
Creating value requires scale, but early adopters lack incentive, making scaling hard.
In simple terms: Scale is needed for value, yet early users are scarce.
Find ways to incentivize early adoption.
Themes
Mood
Type
When to use this quote
- product launch
- market entry
- growth hacking
Key Concepts
Questions to Reflect On
- What incentives can attract first users?
- How to balance cost and scale?
Early incentives may be costly.