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Firsts Quote by Joshua Schachter

“If you need scale in order to create value, it's hard to get scale, because there's little incentive for the first people to use the product.” quote by Joshua Schachter
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“If you need scale in order to create value, it's hard to get scale, because there's little incentive for the first people to use the product.”

Joshua Schachter

About This Quote

Source Article: Startup Scaling Challenges, Joshua Schachter, 2014

Creating value requires scale, but early adopters lack incentive, making scaling hard.

In simple terms: Scale is needed for value, yet early users are scarce.

Key Takeaway

Find ways to incentivize early adoption.

Themes

business scale value creation

Mood

analytical pragmatic

Type

business strategic

When to use this quote

  • product launch
  • market entry
  • growth hacking

Key Concepts

network effects early adopters incentives

Questions to Reflect On

  • What incentives can attract first users?
  • How to balance cost and scale?
A Different Perspective

Early incentives may be costly.

3.8 out of 5 (4 ratings)

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