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I don't think I'm an artist or that I'm doing anything…

“I don't think I'm an artist or that I'm doing anything superintellectual. What's important to me is to get a visceral reaction from people, for them to want that coat because they think it's beautiful.” quote by Joseph Altuzarra
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“I don't think I'm an artist or that I'm doing anything superintellectual. What's important to me is to get a visceral reaction from people, for them to want that coat because they think it's beautiful.”

Joseph Altuzarra

About This Quote

Source Interview: Fashion Design Talk, 2020

The designer emphasizes emotional impact over intellectualism, seeking beauty that provokes desire.

In simple terms: Focus on visceral response, not intellect.

Key Takeaway

Create work that moves people emotionally.

Themes

design emotion beauty

Mood

inspirational pragmatic

Type

artistic marketing

When to use this quote

  • fashion shows
  • gallery installations
  • product launches

Key Concepts

aesthetic experience consumer desire

Questions to Reflect On

  • What emotions do you want your work to evoke?
  • How can beauty be both simple and profound?
A Different Perspective

Intellectual depth may be overlooked.

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