Cares Quote by Jose Ferreira
“No one cares how valuable your product is if its addressable market is small. The key isn't so much the number of users as it is the dollar size of the market.”
About This Quote
Source Business Talk: Startup Pitch Deck, 2018
Product value is irrelevant without a sizable market; market size matters more than user count.
In simple terms: Market size outweighs product appeal.
Target large addressable markets.
Themes
Mood
Type
When to use this quote
- fundraising
- product launch
- strategic planning
- market research
Key Concepts
Questions to Reflect On
- Is your product suited for a niche?
- How can you expand market reach?
Focusing on market may ignore niche opportunities.