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Done Quote by Fred DeLuca

“In some markets, we don't have a lot of room to expand. We've done studies of store density and essentially found our more dense markets have more than one store per 15,000 people.” quote by Fred DeLuca
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“In some markets, we don't have a lot of room to expand. We've done studies of store density and essentially found our more dense markets have more than one store per 15,000 people.”

Fred DeLuca

About This Quote

Source Speech: Business strategy talk by Fred DeLuca, 2008

Dense markets support multiple stores per 15,000 people, limiting expansion opportunities.

In simple terms: High density limits store expansion.

Key Takeaway

Consider market density before expanding.

Themes

business market analysis growth

Mood

analytical strategic

Type

business pragmatic

When to use this quote

  • retail planning
  • urban development
  • franchise strategy

Key Concepts

store density economies of scale

Questions to Reflect On

  • How do you assess market saturation?
  • What alternatives exist for growth?
A Different Perspective

Dense markets may also offer higher competition.

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