Done Quote by Fred DeLuca
“In some markets, we don't have a lot of room to expand. We've done studies of store density and essentially found our more dense markets have more than one store per 15,000 people.”
About This Quote
Source Speech: Business strategy talk by Fred DeLuca, 2008
Dense markets support multiple stores per 15,000 people, limiting expansion opportunities.
In simple terms: High density limits store expansion.
Consider market density before expanding.
Themes
Mood
Type
When to use this quote
- retail planning
- urban development
- franchise strategy
Key Concepts
Questions to Reflect On
- How do you assess market saturation?
- What alternatives exist for growth?
Dense markets may also offer higher competition.