Day Quote by Fred DeLuca
“Six months after we started, in 1964, there was a day when we sold only seven sandwiches. If we'd taken all the money from the register, we couldn't have paid an employee, much less the food or the rent or all that. It could have been a turning point. We could have given up.”
About This Quote
Source Interview: Business origins of Subway, 1970s
A near‑failure early in a venture can feel like a decisive crisis, but perseverance can turn it around.
In simple terms: Early setbacks can feel decisive but can be overcome with persistence.
Keep going despite early losses.
Themes
Mood
Type
When to use this quote
- startup founders
- small business owners
- financial planning
Key Concepts
Questions to Reflect On
- What would you have done if you faced a similar crisis?
- How can early setbacks shape long‑term strategy?
Success often depends on later decisions, not just early outcomes.