““ A Professional Image The image you project begins with the first phone call you make. If you feel some initial anxiety, remind yourself that other people are calling too; you are entitled to inquire as well. Be professional, giving your name and the reason for your call, and then ask the name of the appropriate person to contact. At smaller establishments, the person who answers the phone may well be the person doing the hiring, so you should project a professional image from the outset. Your phone manner, including language, tone of voice, and level of assertiveness, is reflected even in a short telephone conversation. That first phone call is what may or may not get you in the door for an interview. If you don’t conduct yourself professionally, that may be as far as it goes. For example, I once received a phone call from someone interested in a position I had advertised. The man who called about the job—who may not have realized that “the boss” himself would answer the phone—was eating as he spoke to me. If he cared so little about the position that he could not make the effort to behave professionally, how would he act on the job? It wasn’t worth my time to find out! To prepare yourself mentally for the initial phone call, determine first of all how you would like to be perceived. This behavior rehearsal exercise will help to put you in the proper frame of mind for making the call. Sit back in a comfortable chair, close your eyes, take a deep breath . . . let go. Now, use the TV screen in your head to picture yourself making the phone call. See, hear, smell, touch the scene. See yourself being confident, communicating clearly, and receiving a favorable response. Above all, you are relaxed and natural.””
