Business Quote by John Maynard Keynes
“If human nature felt no temptation to take a chance there might not be much investment merely as a result of cold calculation.”
About This Quote
Source Book: The General Theory of Employment, Interest and Money, 1936
Human beings are driven by desire and risk; without temptation, rational calculation alone would limit investment.
In simple terms: Temptation fuels investment beyond pure logic.
Key Takeaway
Embrace calculated risk.
Themes
economics
human nature
investment
risk
motivation
Mood
thoughtful
analytical
Type
philosophical
economic
When to use this quote
- business planning
- personal finance
- entrepreneurship
- market speculation
Key Concepts
Game theory
behavioral economics
uncertainty
Questions to Reflect On
- How does desire influence your financial decisions?
- When might caution outweigh opportunity?
A Different Perspective
Pure calculation often underestimates human creativity and emotional drivers.
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![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)